MAP Form (Campaign Form) MAP Form-Campaign Brief This form is the questionnaire to capture all the information for properly promoting an event. Name First Last PhoneEmail LocationTarget AudiencePain Point/Felt Need: What need or hurt will this event or activity address? Describe it in detail below?Desired outcome(s)?Event Content and FlowWhat is the proposed agenda?Any special elements?Who are the speakers or facilitators?Promotional StrategyWhich promotional channels will be used (social media, email, stage announcements, ads, print)?What is the desired timing for each channel (start date, frequency)?What kind of content will be posted or shared? (quotes, videos, scripture, testimonials, etc.)What are the benefit hooks for each promotional post?Who will be the responsible person/team for each channel?Are there any targeted advertising audiences (demographics, interests, locations)?Graphics and Video DeliverablesGraphic Sizes Standard Sizes: Size 1: 1080x1080, Size 2: 1920x1080, Size 3: 1080x1920, Size 4960x380, Size 5: 1080x1350 Size 6: Invite Cards (2.25 by 3.25) Size 7: Sermon Template for Pro Presenter Web Banner/Constant Contact (960 x 380) Retractable Banner (33.25 x 77.75) Big Screen Announcement (1920 x 1080) Invite Cards (2.25 by 3.25) 4 by 6 Postcard 8.5 by 11 Landscape (Wide) 11 by 8.5 Portrait 11 by 17 Booklet 8.5 by 5.5 Church App/Social Media Images - Square (768x768), 16x9 (1024x576), Panorama (1024x422) Other (Define Below) What branded graphics are needed for each event (social, web, print)?What videos are required (invitations, testimonies, recaps)?What are the production deadlines?Who is responsible for producing each piece?Any specific style, color, or theme requirements?Implementation Items and Volunteer RolesWhich volunteer teams are needed (hospitality, greeters, ushers, prayer team, tech/media, discussion leaders)?What are their specific assignments?When should they arrive?What setup or décor elements are needed?What equipment must be tested/prepared (sound, lighting, projection, etc.)?Post-Event Follow UpWhat communications will be sent immediately after the weekend (thank-you emails, recap videos)?What midweek follow-ups are needed (social posts, testimonies)?What two-week follow-ups are planned (impact stories, invitations to next steps)?Who is responsible for collecting and sharing photos, videos, and testimonies?Any special Social Media requests?An videos requested?